Strategic consulting
Our approach
Whether in the anticipation phase of the sale process or completely independently, the strategic consultancy offered by Prolinks aims to facilitate value creation.
In an ever-changing economic environment, a review of corporate strategy has become an imperative to maintain relevance, competitiveness and long-term growth. Far from being a mere formality, this process involves evaluating and adjusting a company’s objectives, methods and priorities in line with changes in the market, technological advances and internal aspirations.
The pragmatic approach we propose is the fruit of many years’ experience acquired during periods of crisis and difficulty, as well as periods of strong growth.
The approach proposed by Prolinks takes the form of documented thematic workshops, backed up by action plans.
In the context analysis phase, the main themes addressed are: the company’s vision and mission, analysis of strengths, weaknesses, threats and opportunities (SWOT), brand identity and strategy, and the external environment (economic, technological, competitive, legislative, etc.).
In a second phase, we work on the value proposition, the commercial strategy and the capabilities required to deploy the strategy.
Revising corporate strategy is a continuous and iterative process. It requires openness to change, rapid adaptation and a willingness to challenge the status quo. Companies that embrace this process diligently are better prepared to seize emerging opportunities, anticipate future challenges and evolve successfully in a world of constant transformation.
Strategy and vision
- Defining the vision and objectives
- Drawing up a SWOT analysis
- Determining the current value of the business and setting an exit value target
- Analysis of business models
- Analysis of brand positioning and market perception
- Analysis of the competitive market (threats, opportunities)
- Identifying strategic partnerships
Improvement and development
- Improving value propositions and offerings
- Identifying new customer targets
- Commercial and digital strategy, organisation of business development
- Corporate governance
- Developing the corporate culture and employer brand
- Channels for acquiring skills, sources of recruitment
- Coaching ponctuel (relation clients, événements, publications)